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MBSG Campaign
Nifty x MBSG
Made By Singapore aims to reposition Singapore-designed fashion as the top-of-mind options for locals. The long-term goal is to bring economic and social benefits while encouraging entrepreneurship.
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Nifty Media directed and produced all videos of this 3-month campaign, working closely with 8 fashion brands and the MBSG team to showcase their stories:
FASHION AS CELEBRATION
FASHION AS HERITAGE
FASHION AS COMMITMENT
FASHION AS EMPOWERMENT
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