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3 Things to Look for when Choosing the Best Design Agency for your Company's Brand

Updated: Jun 30, 2023

A comprehensive guide to choosing a design agency best suited for your company to achieve your desired goals.



Over the years, design agencies have been popping up all over the place, with the idea of providing professional services to companies without a dedicated team for such work. These agencies consist of professionals who specialize in different fields and technologies, able to bring about their clients' vague concepts to life and make them functional.


With that in mind, contracting an agency is imperative for your company to keep up in this digital age. Whether it’s a website, a curated social media page, or a personalized video reel, getting your company online will reap major benefits. Even if your company does not conduct business online, customers and potential customers are expecting to see you online. Otherwise, you could be losing out on the opportunity to increase your customer base and get the word out about your business.


Choosing the right agency for your Company


Your brand defines and reflects your company's unique characteristics, and influences what customers perceive when they come across your company. Having a specific brand image can help you to differentiate your company from other similar companies, and target a specific segment of customers that are more suited with your brand.


Therefore, selecting the right agency for a company brand design can be a formidable task. A great partnership can deliver immense ROI and growth, while a mismatch can result in loss of valuable time and money, decreased sales, and cause severe damage to your brand.



 

#1: Chemistry


Chemistry is one of the most important things to look out for when choosing a design agency. You need to have the ability to communicate vague concepts effectively without an agency thinking that your ideas are silly. If the agency team struck a good rapport with you during the evaluation interaction, and are able to empathize with your values and target audience, then they are most likely to understand and deliver what your company is exactly looking for. Remember, it can be easy to choose an agency because they seem more established, however, it's more important that you are able to work well with them.


#2: Size


Often when it comes to choosing an agency, companies will deviate towards a larger and more established agency as it seems they are more successful, right? Well, having a larger agency also means that they have a larger array of clients, hence they might not have as much time to dedicate for your company compared to smaller, independent agencies.


As mentioned previously, being able to work well with an agency is crucial as they must be able to understand where your company is coming from. If the agency have less time for each of their clients, they may be less likely to see eye-to-eye with what you expect from your brand.


#3: Standing Out


Finding an agency that understands you and have time for your company is great and all, but ultimately a good agency must also have the skill to establish your narrative and differentiate your brand from competitors. They should be able to reflect your brand's personality and uniqueness through every visual content that they create. The design agency must be focused on bespoke solutions directly regarding your brand and business, not offering generic solutions that 'work for everyone'.




Nifty Media is a design agency that employs creative and experienced professionals who possess the necessary traits and skillset required to create great websites, graphic designs, videography, and photography for you. Our portfolio and client testimonials speak volumes about our creative abilities and professional project execution skills.


Contact us today for a quick evaluation and presentation on your design requirements.


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